Content Strategy & Planning
A strong content strategy is the foundation of every thriving health and beauty brand. Whether you're launching a new skincare line, expanding your wellness brand, or scaling your supplement business, we craft a roadmap that connects with your ideal customers and drives measurable results.
What We Offer:
Industry-specific audience research – Identifying beauty and wellness buyer personas, from skincare enthusiasts to wellness-conscious consumers.
Competitor analysis – Understanding what works in your niche and how to outperform competing brands.
Custom content calendar – Strategically timed posts aligned with product launches, seasonal trends, and beauty industry cycles (e.g., summer skincare, winter hydration, etc.).
Platform-optimized strategies – Tailored content approaches for Instagram, TikTok, Facebook, Pinterest, and YouTube.Influencer collaboration roadmap – Guidance on how to leverage influencer partnerships for credibility and reach.
Case Study:
A luxury organic skincare brand
struggled with inconsistent engagement. After implementing a structured content plan tailored to their audience, they saw:
50% increase in organic engagement within 3 months30% boost in product page visits from social media referralsHigher conversion rates due to targeted storytelling and strategic posting
What this means for you:
No more content gaps. No more guesswork. Just a structured, data-backed strategy that keeps your brand consistent and compelling.
Content Creation & Management
Your content should do more than just look good—it should build trust, educate, and convert.
We help health and beauty brands craft engaging content that speaks directly to their audience and drives sales.
What We Offer:
Product storytelling – Highlighting the real benefits of your skincare, supplements, or wellness products through engaging content.Professional visuals – High-quality images, videos, and graphics designed to stop the scroll and attract attention.
Engaging, conversion-focused captions – Simple, clear messaging that builds trust and encourages action.
Brand consistency – A uniform voice and aesthetic that strengthens brand identity.Daily/weekly content scheduling & management Keeping your brand top-of-mind without the stress of posting yourself.
What this means for you:
A hands-free content system that keeps your audience engaged and your brand growing.
SEO & Keyword Optimization
The beauty industry is highly competitive, but with the right SEO strategy, your brand can stand out and attract ready-to-buy customers through organic search.
What We Offer:
Health & beauty keyword research – Finding the exact words and phrases potential customers use when searching for products like yours.
SEO-friendly product descriptions – Writing listings that rank well on Google, Amazon, Etsy, and Shopify.
On-page optimization – Structuring product pages and blog content for maximum visibility in search engines.
SEO audits & continuous optimization – Adapting to search trends to maintain high rankings.
Case Study:
A vegan haircare brand
wasn’t showing up in search results. After optimizing their product pages and blog content, they achieved:
60% increase in organic website traffic35% growth in sales from SEO-driven visitorsReduced reliance on paid ads as organic traffic brought in steady sales
What this means for you: More organic traffic, better Google rankings, and a higher chance of turning searchers into buyers.
Content Analytics & Reporting
We don’t guess—we track, analyze, and refine your content strategy based on real data.
What We Offer:
Performance tracking every 2 weeks –
Monitoring engagement, sales impact, and customer interactions.Detailed audience insights –
Understanding who engages most with your content and what they respond to.A/B testing –
Testing different content types (e.g., educational vs. promotional posts) to see what performs best.
End-of-month comprehensive evaluation – A full report on what worked, what didn’t, and how to improve.